This week, Let’s Blog Off asks: “Are blogs as important as bloggers think they are?” I think my colleagues have answered the basic question. Paul Anatar gives statistics. Veronika Miller and Saxon Henry merge blogging, travel and design. Architects Steve Mouzon and Bob Borson talk about the importance of blogging; Steve to build sustainably, and Bob for insights as a residential architect. All agree: blogging is important, especially for designers.
So let me rephrase it: “Why blog?” More specifically, why should architects, designers, engineers, contractors, or anyone in the construction industry blog? and what I’ve learned from blogging.
Seth Godin and Tom Peters, blogging and publishing giants, praise the life changing effects of blogging. Blogging makes us think. And, it’s FREE!
I have blogged for about a year. It’s my 50/50/50 milestone. Over 50 blogs in 50 weeks for over 50,000 people. I didn’t have a clue what to expect, and I humbly say, thanks to all that read and comment! The best moments are when you leave some pithy remark, exuberant cheers, tell me I’m full of crap, or extend the ideas.
One thing I assure you is: it’s not free. It takes time. It takes effort, commitment, ideas, organization, focus, and consistency. It’s a substantial investment, both personally and professionally. And it pays dividends. You sort through ideas, you take risks, engage with people. And you learn enormously.
Yet, blogging takes courage.
Not the kind of courage that makes you charge in battle, pull a child from a burning building, or climb Mount Everest. Yet still utterly risky.
Exposing your ideas shows you have gumption, plenty of it.
No one forces you blog, or even asks you to. You blog because you have an urge to contribute beyond your normal duties. You have more to say, something to share. You want to engage people and influence memes. Blogging builds ideas and stretches our thinking, our beliefs. It’s creative, experimental, at times uncomfortable and even a bit crazy.
But when you write a blog, it’s your choice, your creation. The entire burden rests on your shoulders. That’s brave. and also thrilling.
Frankly I have at least as many posts in my “void” file as those posted. They’re incubating for future use. I learned from every one of them. These posts are not yet ready for you to invest your time in them. Attention is the new currency.
Why architects need to blog (and all design/build pros)
We simply don’t learn to write or even to communicate well in architecture school, and perhaps not in the field either. We practice designing, drawing and modeling. We learn by making things, not necessarily by speaking and writing, except for marketing and specs (yes, I said specs, thoroughly lacking in readability.)
Blogging cures that gap. When architects blog, we practice explaining our ideas, what we think about, and most importantly perhaps, what we believe. Rather than every few weeks to a client, we have to do it regularly, sitting at a computer, and then put it out there for you to respond: “Aha! Now I get it.” Or: “That’s crap, no way!”
Mostly design pros and contractors talk to each other. Isn’t that true? Think how much of your week is spent talking to people outside the industry about the industry? Blogging goes well beyond our everyday communications; we actually have to cut out the jargon, or at least explain it. (A client cursed me roundly for calling a drawing of the building exterior an elevation. whew, a stinger.)
Why do I blog?
I blog to rev up the idea chain, engage in conversations, and learn. Some of my blogging looks to the future, like “Twitter for Futurists,” my series on 21st century cities, and my current True Green series. Other posts focus on my opinion laced with some facts, such as last week’s outrage about the US pavilion at the World Expo in Shanghai. From my blog, it looks like opinion posts get more comments, while informative pieces get more views. Maybe when my voice is more front stage, so is yours? It’s one thought.
I wonder why we still ask about the value of blogging? Then I imagine, the Cistercian monks probably argued against the Gutenberg press for years too, maybe centuries! “Who will read all those Bibles?” doh! Eventually blogs will be accepted as a central part of the communication media chain, the part that gives each of us a megaphone.
Surely every blog post changes the world, some far more than others.
You can find more of my blogging colleagues responses to “Are blogs important?” here.
And for your amusement, Jon Stewart skewers blogging, or rather, eviscerates it.
|The Daily Show with Jon Stewart||Mon – Thurs 11p / 10c|
|The Blogs Must Be Crazy|